Many business owners would love to revamp their websites to match the current web design trends. However, some of them are afraid to do it, because of the fear that their SEO results are going to be affected. If you want to know whether redesigning your website will affect your positions in the SERPs, you may find this article very useful.
The answer is that it depends on the type of redesign you have in mind.
If your website is very old, not mobile friendly, and not optimized for search, chances are the redesign will improve your SEO performance. If you already receive a good amount of traffic from search engines, you should be very careful when you implement the new design, in order to avoid losing all these visitors. If your website doesn’t receive any organic traffic, any change you implement might be for the better. There’s nothing to fear, as you have nothing to lose anyway. Read Ways To Improve Brand Visibility Using Social Media Marketing .
Don’t change the permalinks to your articles, unless you really need to. If you do, consider adding all 301 redirects in your .htaccess file, in order to help redirecting all traffic from Google to the updated pages. Changing the permalinks will confuse search engines, making them to treat your old pages as if they were new. This means you’ll lose all your old positions in the SERPs. Moreover, you’re never going to recover from that, as you’d also lose all backlinks pointing to your pages. By using 301 redirects you preserve the link juice, so all your inbound links would still count. Check out if you are Looking For An SEO Consultant?
Redesigning a website involves changes to the code.
This can have an influence on your SEO results. If the new code is slower or not so well optimized, it may affect your organic rankings in a negative way. If, on the contrary, the new code is optimized to make your website much faster, you may experience positive changes in the SERPs for some of your pages. Search engine crawlers “read” the entire code, rather than the part that’s visible to humans. This means that ineffective and sloppy coding can have a negative impact. This is what happens when people install free templates from the web, willing to save a few dollars. This is one of the worst choices you can possible make, as free templates are almost never properly optimized.
As you can see, redesigning a website may affect SEO results. At the same time, it’s worth mentioning here that not all web design tweaks will trigger SEO consequences. If you only play around with colors and font sizes, you’ll probably be on the safe side. However, a radical redesign will always have an impact on how well your website performs in search.
In conclusion, if you think to make your website more modern, you should consider all implications of your decision, and treat them with attention. In addition, always have a backup of your old layout. In case things go awry and your organic traffic vanishes, you can revert to the old layout until you find out the problem. Click on www.scottkeeverseo.com/marketing-companies-cincinnati